Brand Guidelines
Version
1.2
Updated
9 July, 2025
Brand Guidelines
Version
1.2
Updated
9 July, 2025
02
Logo
The a37 logo system includes the alpha mark, the primary “a37” logo, and the longform “applied37” wordmark. Each variant serves a distinct role: from tight spaces and icons to full brand expressions. Use them based on context, size, and communication tone.
Logo Anatomy
The modern sans serif utilizes 37-degree angled terminals on select strokes to convey movement and progression within a clear, neutral structure, echoing the brand’s focus.
Primary Logo
The standard logo across most brand materials. Compact, legible, and distinctive. Use this variant by default unless scale or context requires otherwise.
Secondary Logo
Used in longform brand expressions—legal docs, formal communications, or initiatives under the full name. It signals depth and scope when necessary.
Brand Mark
The alpha mark is used in small contexts, favicons, app icons, social avatars. Where clarity and recognition are essential.
Logo Color Usage
The a37 logo system is designed for monochrome impact. Use black logos on white and white logos on black. No color variations, gradients, or embellishments. This strict contrast maintains clarity, preserves brand integrity, and aligns with the overall visual language of precision and minimalism.
Logo Variants
The a37 logo suite includes three core variants to support scale and clarity across mediums.
© 2025 a37 Inc.
02
Logo
The a37 logo system includes the alpha mark, the primary “a37” logo, and the longform “applied37” wordmark. Each variant serves a distinct role: from tight spaces and icons to full brand expressions. Use them based on context, size, and communication tone.
Logo Anatomy
The modern sans serif utilizes 37-degree angled terminals on select strokes to convey movement and progression within a clear, neutral structure, echoing the brand’s focus.
Primary Logo
The standard logo across most brand materials. Compact, legible, and distinctive. Use this variant by default unless scale or context requires otherwise.
Secondary Logo
Used in longform brand expressions—legal docs, formal communications, or initiatives under the full name. It signals depth and scope when necessary.
Brand Mark
The alpha mark is used in small contexts, favicons, app icons, social avatars. Where clarity and recognition are essential.
Logo Color Usage
The a37 logo system is designed for monochrome impact. Use black logos on white and white logos on black. No color variations, gradients, or embellishments. This strict contrast maintains clarity, preserves brand integrity, and aligns with the overall visual language of precision and minimalism.
Logo Variants
The a37 logo suite includes three core variants to support scale and clarity across mediums.
© 2025 a37 Inc.