Brand Guidelines
Version
1.2
Updated
9 July, 2025
Brand Guidelines
Version
1.2
Updated
9 July, 2025
05
Key Visuals
Key visuals are generated through a custom ASCII-inspired dither system using characters like 3 and 7. These textures reflect the evolving, system-based nature of our work. Always in motion, always modular.
Primary
a37’s signature aesthetic uses a custom dither engine generated with characters like “3”, “7”, and modular blocks. These patterns represent system behavior: order from chaos, signal from noise.
Secondary
Inverted, black background visuals can be used sparingly for contrast-heavy moments like backgrounds, blog headers, or night-mode contexts. Inversion offers a striking counterweight to our usual bright presentation.
Asset Library
An evolving set of dither patterns automatically generated and endlessly customizable. These assets form a living brand library: unique, modular, and ready to be deployed in editorial, UI, or motion.
Asset Generator
The in-house generator can be zoomed, panned, and exported at high resolution. Designed for flexibility, it allows for consistent brand visuals with infinite variation, directly aligned with a37’s identity.
© 2025 a37 Inc.
03
Typography
We use Suisse Int’l to reinforce the brand’s core values of precision, neutrality, and intelligent design. Its geometric clarity and versatile weight range reflect a37’s commitment to reliable structure and human readability.
Logo Typeface
Suisse Int'l Book
Headlines
Suisse Int'l
Book
Line Height
120% / 1.2em
Letter Spacing
—2.0% / —0.02em
Creating the first AI agents capable of reasoning across entire enterprise DevOps stacks
Body Copy
Suisse Int'l
Regular
Line Height
130% / 1.3em
Letter Spacing
—2.0% / —0.02em
a37 is addressing this by creating the first AI agents capable of reasoning across entire enterprise DevOps stacks. These agents power Forge, an AI-native DevOps workspace that transforms how teams manage infrastructure at scale.
a37.ai
© 2025 a37 Inc.