Lyre's to Life
Role
Creative Direction
Art Direction
3D Design
Digital Strategy
Outcome
Successfully positioned Lyre’s RTD range with a premium aesthetic
Immersive campaign translated seamlessly across digital platforms
Overview
Lyre’s RTD range was crafted to redefine the non-alcoholic experience, offering the freedom to enjoy drinks without compromise. "Lyre’s to Life" brought this vision to life through an enchanting 3D world, blending dreamy, summer-inspired aesthetics with the brand’s identity.
In collaboration with Lyre’s Marketing team, the campaign was strategically developed to resonate with the seasonal audience. Through meticulous storyboarding and visual design, each scene captured the carefree essence of summer while seamlessly showcasing the full product range.
World-Building & Art Direction
Drawing from the brand’s identity, the art direction fused intricate design elements with aspirational storytelling, transporting viewers into an elegant yet playful universe.
Each scene was meticulously designed to evoke a sense of aspiration, seamlessly integrating Lyre’s brand ethos through a combination of high-end 3D visuals and refined composition.
In the details
Attention to detail was paramount in showcasing Lyre's premium products. From the intricate design of the cans, to the subtle nuances of the fantasy world, every element was carefully curated to captivate and immerse viewers.
Lighting and texturing were meticulously refined to create a luxurious, hyper-realistic aesthetic—bridging the gap between brand storytelling and visual allure.
Digital-First & Multi-Platform Strategy
With a keen awareness of today's digital landscape, the campaign composition was meticulously crafted with vertical mediums in mind. From social media placements to mobile viewing, the content was planned to seamlessly integrate into all digital platforms, ensuring maximum engagement and reach.
