Celium
Role
Brand Identity & Naming
Brand Positioning
Product Design
Digital Strategy
Overview
Built on the Bittensor Network, Celium empowers creators, researchers, and innovators with the world’s most affordable and diverse high-performance GPUs, removing barriers to progress by ensuring everyone has access to the tools they need.
By connecting a global network of GPUs, Celium delivers limitless possibilities, fueling progress and making cutting-edge computing accessible to all.
Visual Identity
Progress doesn’t come from one breakthrough, it's built moment by moment, frame by frame, with each action contributing to something greater.
Each pod in the grid represents a window into possibility, with frames of nature, digital renders, and abstract forms all coming together to form the ecosystem of Celium. Decentralized, alive, and always evolving.
Brand Philosophy
Access to compute is a form of power. When people can use the best tools without friction, they act faster, explore more, and create without compromise. Making that access affordable and widely available is the foundation of Celium.
Celium's goal is to lead with clarity, confidence, and intent, creating something people trust to power their progress.
Empowering people, inspiring action
To truly empower people, you must make them feel confident in their abilities, in control of their choices, and supported every step of the way. Empowerment comes from combining intuitive, seamless experiences with access to high-performance tools that can be relied on. When everything flows effortlessly and delivers results, that’s when people feel truly empowered.
To inspire action, the experience must be simple, accessible, and motivating. Affordable options, free credits, and customizable templates remove barriers, while clear steps reduce friction, letting users focus on creating.
When the journey is seamless and intuitive, action feels natural.
Designed for growth
Celium's visual system is built to scale, with a custom tool developed to generate brand imagery from any image or video input, making it possible to create endless variations for new pods, backgrounds, and future applications without losing consistency.
New GPU models can be added seamlessly through an extended color system, giving each one its own identity while staying connected to the core design. This approach keeps the brand flexible, adaptive, and ready to grow with the ecosystem.
